Your brand can use voice, style, packaging, video and so much more to achieve its unique market position. A brand is built by how you make people feel about (perceive) your brand, not just your logo design. There is really no right or wrong answer here. This is very different from logo designs like Nike or McDonalds, which use a symbol to help you remember their mark. As defined in the infamous Wikipedia, a wordmark logo design is “usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding” – but what does that mean? Have you seen the Coca-Cola or Google logo? Have you noticed that neither logo design have a symbol or mark to help you remember their brand? Instead, these wordmark logo designs use color and a very distinct or unique font style in their branding. Wordmark logo designs are a great fit for many brands in all industries. I couldn't recommend Branding Is What We Do highly enough! The team delivered in a timely manner, even pushing to help us meet an unexpected deadline exhibited a high level of professionalism throughout the process and the final design package will cover all of our needs moving forward, from digital to print to social media. The three concepts we received back were varied and really built on the themes from our meeting, and ultimately I and the entire Board of Directors were thrilled with the final product and our new logo. I felt that our Zoom design meeting was very well focused and tailored to understanding what our vision was for the project. We quoted multiple design firms for this project, and we found that Branding Is What We Do both had competitive pricing, as well as the highest quality of work of any of the firms that we explored before beginning the project. I absolutely loved working with Branding Is What We Do for our recent logo design project! From the initial walkthrough of the design process I received over the phone, I could tell that we would be in good hands with them.
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